Use this guide to attach an automatic transcode rule to a content folder, so it runs against files added to that folder.
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In the left-hand navigation menu, select Content to expand it, then select Content to open the Content Library.
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Navigate to the folder you want to assign a rule to.
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Right-click the folder. (Left-clicking it opens the folder instead of editing it.) This opens the Edit panel.
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Under Automated Transcode Rules, choose one of the following:
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Select Add Rule to attach a rule that already exists, then select it from the list.
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Select New Rule to create a new rule and attach it to this folder at the same time. See Creating a New Automatic Rule for the rule's fields.
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Select Save.
Tips:
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A folder can have more than one rule assigned. Select the trash icon on an assigned rule's card to remove it from the folder.