Live content, under control.
PV4 is RWS Global's Live Content Intelligence platform. Built from four interconnected modules — CONTENT, PLAY, RADAR, and ENGAGE — it unifies content management, real-time playback, live data integration, and audience activation in a single cloud-first system designed for live environments.
The four modules
CONTENT — Nothing reaches a screen unchecked.
CONTENT is where every asset lives and every approval happens. One place to store, review, sign off, and distribute — so the version that reaches a screen is always the version somebody approved.
PLAY — One operator. Every screen. Every time.
PLAY runs your screens. Real-time rendering and orchestration that drives every surface in the venue from one system, on automation rather than on somebody's timing.
RADAR — Prove what your content is worth.
RADAR brings live data into your content and takes evidence back out. Scores, stats, and audience behavior on screen without a second pipeline — plus a record of what ran and how it performed.
ENGAGE — Spectators become participants.
ENGAGE turns the crowd from an audience into participants. Interactive moments, games, and sponsor activations people take part in rather than watch.
Why PV4
One platform for everything that reaches your screens.
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One platform — a unified system replacing a stack of disconnected tools and the work of holding them together.
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Control the risk — centralized control removes the manual handoffs between systems where live content fails.
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Scale without strain — from a solo operator to a global event, without adding operational complexity or headcount.
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Turn attention into value — integrated engagement and data-driven personalization, built in rather than bolted on.
Where to go next
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New to PV4? Start with Getting Started.