This guide explains how to create a Template Variable. Template Variables are created and set directly within the Template Editor — for variables set outside the Template, see Creating a Session Variable.
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Open the Template and click Open Template Editor.
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Click the Variables icon in the left-hand rail.
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Click the + button at the top of the panel to add a new variable.
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Click the new variable to expand it, and set the following fields:
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Name
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Label
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Description
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Default value
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Type — String or Number
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Press “Save”.
More information can be found Template Editor